July 19 – Get to Know Your Customers Day

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About the Holiday

There was a time when long-established businesses and mom-and-pop shops provided most of the goods and services people needed. These days consumers are likely to shop online or use the big-box stores for most of their needs. But small shops, local farmers markets, and neighborhood providers have much to offer customers in terms of personalized service, a friendly atmosphere, and a peaceful, unhurried shopping experience. Today’s holiday was established for business owners and their employees to really take the time to get to know their customers so they can better serve them. It’s also a day for employees to consider their own job satisfaction. Only by truly loving the work you do, can you enjoy your job and make each day pleasurable for yourself and your customers. To celebrate today’s holiday, chat a bit with your customers. Get to know them and how you can better help them. If your heart isn’t really in your work, today offers a good opportunity to consider other options.

Duck Gets a Job

By Sonny Ross

 

Duck needed a job. All of his friends talked about their super office jobs in the city and encouraged him to get one too. Duck scoured the want ads in the newspaper. There were lots of jobs in tech, finance, and business. He imagined himself working with spreadsheets like his friends did. The jobs “seemed boring, but he applied anyway. And he got an interview!”

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Copyright Sonny Ross, 2018, courtesy of Templar Books.

Duck agonized over what he’d wear. He tried on an outfit that made him look cool, one that was very professional, and one that was his natural, casual look. He decided to go with the professional style. Next, Duck thought about how he would get to the office. “Flying would make him tired and sweaty, but public transportation is tricky for ducks.” In the end he walked… and he got lost. Once in the city, he hailed a taxi, and while he rode to the interview “he gave himself a pep talk.”

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Copyright Sonny Ross, 2018, courtesy of Templar Books.

Talking to the interviewer made Duck very nervous, but, still, he was offered a job. Sitting in his little cubicle with “spreadsheets full of facts and figures” in front of him, Duck realized that this job “did not interest him at all.” Duck decided to quit. Duck had always dreamed of being an artist, so he looked at job ads for the Creative Quack Magazine and found one he thought he’d like. “For his interview, he dressed in his natural look and put samples of his best work in a portfolio.”

He prepared for his trip into the city, and when he got to the office he didn’t feel at all nervous. He showed the art director his portfolio feeling confident about his work. The art director loved his work and offered him a job. Now Duck loves his job, and he’s especially glad “that he had decided to follow his dreams.”

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Copyright Sonny Ross, 2018, courtesy of Templar Books.

The strength of Sonny Ross’s affirming story comes in its straightforward approach to recognizing when an action is not right for you and feeling free to change course. While Duck is looking for the perfect job, the story is appropriate for any activity that children embark on as they find their place in the world. Ross peppers his story with clues that will alert readers to Duck’s true feelings about the two jobs—internal thoughts, clothing styles, and confidence level to name a few—feelings that they too can rely on to guide them in the choices they make.

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Copyright Sonny Ross, 2018, courtesy of Templar Books.

Ross’s matte mixed-media illustrations are fresh and stylish in a palette of blues, reds, and golds. Kids experimenting with their own look will appreciate Duck’s dilemma in choosing between cool, professional, and natural clothing styles. They’ll also empathize with his previous attempts at using public transportation and his travails in getting to the first interview on time. When Duck decides that a “spreadsheet job” isn’t for him, the page backgrounds lighten, his road to the interview is smooth, and his happiness is evident. A clever contrasting juxtaposition comes in the depictions of Duck’s two very different interviews. While the businessman sits at his desk peering down on tiny Duck who can barely see over the desk and is nearly swallowed up in his chair, the art director kneels down to Duck’s level to shake his wing in congratulations on getting the job.

Both an entertaining story and a lesson for kids on trusting their gut and staying true to themselves, Duck Gets a Job is a confidence-boosting tale for any home or classroom bookshelf.

Ages 3 – 7

Templar Books, 2018 | ISBN 978-0763698966

Discover more about Sonny Ross, his books, and his art on his website.

Get to Know Your Customers Day Activity

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Dream Job Application

 

Before you can know your customers, you need to know yourself and find your perfect job. Here’s a printable Dream Job Application to get you thinking about what job you’d like to have!

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Duck Gets a Job is available at these booksellers

Amazon | Barnes & Noble | Books-a-Million | IndieBound

Picture Book Review