About the Holiday

International Read Comics in Public Day was established in 2010 by comic lovers Brian Heater and Sarah Morean, who also created the comic blog “The Daily Cross Hatch.” They chose August 28th, Jack Kirby’s birthday, for this holiday that celebrates the various comic genres and styles. Kirby, born in 1917, was an American comic book artist, writer, and editor who is widely heralded as one of the medium’s most prolific and innovative creators. He co-created many iconic characters for Marvel, including the Incredible Hulk, Captain America, the Fantastic Four, Iron Man, the Black Panther, and Thor. To celebrate today, grab your favorite comics and head outside to enjoy the summer day and see what your favorite characters are up to.

Thank you to Harry N. Abrams for sending me a copy of this book for review.

All the Hulk Feels

By Dan Santat

It’s been a maddening day for Bruce Banner. First “The Leader” requests Bruce’s least favorite song be played on the radio during his morning commute. Then, during lunch at the Luvbürger, he finds a pickle on his sandwich when he clearly asked for No Pickles. Could Leader be behind that too? Each of these infractions makes Doctor Banner so angry that Hulk appears. And Hulk is not happy (although all the kids who witness these transformations are thrilled). At the Luvbürger, a boy gives Hulk a crayon with this advice: “Coloring makes me feel better.”

Text and Illustration © 2025 by Dan Santat. Courtesy of Harry N. Abrams.

Hulk takes it to heart and scribbles on a piece of paper. Feeling calmer, he stuffs the paper into his pants pocket and continues eating his lunch. Two minutes later, Bruce reemerges only to taste, and immediately “PTOO!” another pickle. Aware now of the paper in his pocket, he takes it out and reads the missive from Hulk. Hulk proclaims “Burger GOOD!” There are pictures of a burger surrounded by hearts and of Bruce blowing his top. Hulk has written, “Dear Bruce, Hulk think you mad for wrong reasons.” He closes with the picture of a pickle and the words “no mad at pickle.” Bruce Banner becomes enraged. 

Text and Illustration © 2025 by Dan Santat. Courtesy of Harry N. Abrams.

He takes up the crayon, answers Hulk’s letter, and stuffs it into his pocket just before—you guessed it—Hulk appears once more. He grabs the letter and reads. “Dear Hulk, I know we have never met, but we share the same body. Please don’t tell me how to feel. I have real feelings and I can feel them when I want.” Letters fly back and forth as Hulk and Bruce try to make their case. Hulk snaps the crayon in two. Meanwhile, Leader is laughing his head off because his plan to rule the world is working perfectly. While Bruce and Hulk are distracted, Leader frees all the super villains from prison and lets them loose on the city. 

Text and Illustration © 2025 by Dan Santat. Courtesy of Harry N. Abrams.

Seeing the broken crayon, Bruce realizes his words have consequences, and he writes an apology. In his follow up, Hulk is eloquent in his view that Bruce is lucky because he “feel all feel” while Hulk can “only feel mad” but wishes he could “feel other feel” like laughter, love, and even crying. They come to an understanding: “Hulk okay be mad if smash bad guy!”

Turns out this will work as at this very moment a van is flipping through the air toward Bruce Banner and a tyke on a trike. In the blink of an eye, Hulk saves the day and cleans up Leader’s mess.

Text and Illustration © 2025 by Dan Santat. Courtesy of Harry N. Abrams.

Humorous and heartfelt, Dan Santat’s foray into the Marvel Universe takes readers on an alternating transformative learning experience that will resonate with kids—and adults—whose emotions can sometimes become overwhelming and lead to misplaced anger. Bruce’s dismissive attitude toward Hulk’s advice and Hulk’s self-awareness weaves a poignant thread throughout the story while demonstrating to readers that the effects of one person’s anger are felt by many others. As Bruce Banner and Hulk settle their argument, kids see the benefits of talking things out, listening to others, and empathy. 

Santat’s dynamic graphic panels are packed with action that will excite kids as Bruce Banner transforms into Hulk and back leaving Hulk confused as to what all the fuss is about. Kids will enjoy picking out Marvel allusions, following Bruce’s ever-changing shirts following his Hulk phases, and catching Leader in his nefarious plots from page to page.

Younger children and adults will have a blast sharing All the Hulk Feels, while emerging and independent readers will find the large text and well-attributed dialog bubbles easy to follow. This fun and perceptive book will easily become a favorite (especially among Marvel fans) on home bookshelves and for library collections.

Ages 4 – 8

Harry N. Abrams/Abrams Fanfare, 2025 | ISBN 978-1419776137

About the Author/Illustrator

Dan Santat is the Caldecott Medal–winning and New York Times–bestselling author and illustrator of All the Hulk Feels, The Adventures of Beekle: The Unimaginary Friend, and the road trip/time travel adventure Are We There Yet? His artwork is also featured in numerous picture books, chapter books, and middle-grade novels, including Dav Pilkey’s Ricky Ricotta series. Dan lives in Southern California with his wife, two kids, and many, many pets. Join him on Instagram.

International Read Comics in Public Day Activity

Create Your Own Story

It’s so much fun to let your imagination roar! Use these printable comic style pages to create a story as unique as you are!

Comic Panels with Colorful Borders Page 1 | Page 2

Comic Panels with Black and White Borders Page 1 | Page 2

You can purchase All the Hulk Feels from these booksellers

Amazon | Barnes & Noble | Bookshop (discounted books and support for your local independent bookstore)

Picture Book Review